| |  | Almost any business can benefit from a creative package of Enhancement Options customized to their product or service. Here are some client solutions developed by the specialists at Laurus Innovations. Please contact us about your specific needs at info@laurusinnovations.com.
Manufactured Product and Installation System Warranty - Metal Roofing Involuntary Unemployment Insurance - Homebuilder's Advantage Guaranteed Cost Savings - Industrial Voltage Regulator Personal Property Program - College Town Apartments New Product Launch with Exclusive Insured Warranty - Athletic Field Surface Promotional Coupon with Redemption Protection - Free Gasoline with Cable TV Service Affinity Group Membership Benefits - Healthcare Coverage Credit Card Services Packages - Specialty Retailer
Manufactured Product and Installation System Warranty - Metal Roofing - A manufacturer of metal roofing installs their product using certified contractors and a rigorous quality control system. Laurus Innovations suggested they take advantage of their full service solution by enhancing their warranty. Instead of providing a standard product warranty, matched by most competitors, the manufacturer now features an insured "roofing system warranty" with coverage on the product and installation. Customers choose their offering over others for the added protection.
Back to Top
Involuntary Unemployment Insurance - Homebuilder's Advantage - A homebuilder wanted to increase sales of new homes. With a shaky economy and growing unemployment, they knew that prospective buyers were concerned about making major purchases. Laurus Innovations developed an Involuntary Unemployment Insurance package for the homes to help the builder attract more customers and close sales.
Back to Top
Guaranteed Cost Savings - Industrial Voltage Regulator - A producer of voltage regulators for commercial buildings tapped Laurus Innovations to structure a guaranteed cost savings program for their customers. By monitoring "before and after installation" energy costs, they were able to assure clients of a 15% savings using their equipment. To back the 15% savings commitment, Laurus Innovations developed a third-party insured guarantee in the event the voltage equipment failed to meet energy use savings targets, or the producer defaulted. Customers find the certainty of the insured, guaranteed cost savings arrangement a compelling reason to acquire the product.
Back to Top
Personal Property Program - College Town Apartments - zimmer VoruA large apartment complex located near a major university was plagued by high turnover in the summer. After consulting with the leasing management, Laurus Innovations arranged for complete package of property coverage services for student renters. These included property tagging and registration, toll free technical and maintenance assistance on electronics, membership in a buyer's club, and guaranteed loss replacement. The leasing office uses package as an incentive for signing an annual lease in lieu of school year rental.
Back to Top
New Product Launch with Exclusive Insured Warranty - Athletic Field Surface - A developer of a new durable surface covering for athletic fields faced stiff market competition. Working with Laurus Innovations, the company added an exclusive insurance-backed warranty on the surface covering to assure customers of its performance and to reinforce confidence in the company's ability pay future claims. The developer has taken the #2 spot in the industry.
Back to Top
Promotional Coupon with Redemption Protection - Free Gasoline with Cable TV Service - A promotions company made arrangements for a coupon program offering free gasoline but faced objections about their ability to fully fund the redemption costs. Difficult negotiations with a major prospect, a cable television service provider seeking to use the free gasoline incentive as a way to recruit new customers, pushed the promotions company to take their coupon program a step further. By adding redemption cost insurance to the gasoline coupon program, Laurus Innovations helped the promotions company close this major deal.
Back to Top
Affinity Group Membership Benefits - Healthcare Coverage - A large national professional organization, primarily comprised of self-employed business owners, wanted to provide supplemental vision, dental, and prescription drug benefits as part of its dues structure. Laurus Innovations prepared an affordable package of high-quality healthcare services tailored to the needs of the national organization.
Back to Top
Credit Card Services Packages - Specialty Retailer - A home furnishings retail chain wanted to encourage customers to apply for financing using their store credit card. Knowing competitors' credit cards usually offered airline mileage or purchase credits, the retailer asked Laurus Innovations to create a compelling service package with an edge. The result: a credit card loaded with valuable consumer protection services.
Back to Top
|